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Turn Community Into a
Measurable Retention Engine

A free advanced training for community leaders who want executive buy-in,

budget, and real business impact.

Join the Founding Cohort

Free course. Built by the strategist who taught Nitro's publisher network how to survive the AI search apocalypse.

Community is Growing. Credibility isn't.

Most teams measure:

Engagement

Comments

Event attendance

Executives care about:

Retention

Expansion

Product insight

If you can't connect your community to those outcomes, you stay underfunded.

This training shows you how to bridge that gap.

Community is NOT an engagement function. It’s retention infrastructure.

In a world flooded with AI-generated content and low-attention audiences, community is the only durable moat.

Not because it drives likes.

Because it builds:

Identity

Feedback

Loops

Switching

Costs

Network

Effects

This training is for:

✅ Community managers tired of justifying headcount with "vibes"

✅ B2B founders watching CAC spike while retention tanks

✅ Gaming publishers losing traffic to AI-generated summaries

✅ Product leaders who know the importance of community but can't measure it

✅ Anyone managing Discord, Slack, or Circle and wondering "Is this actually working?"

This training NOT for:

❌ People looking for "engagement tips"

❌ Anyone who thinks community = "posting daily"

❌ Marketers who want vanity metrics, not business outcomes

8 Weeks, 8 Systems. Built to prove ROI.

This isn't "how to start a Discord." This is how to tie community to retention, expansion, and revenue.

So you can walk into budget meetings with data, not vibes.

Week 1: The Strategic Shift

Billboard vs Door: Why SEO (and GEO) Is Still Critical (But Not for Clicks) The Owned Audience Flywheel Why "more content" is a losing strategy Mental model: Website as Product, not Library Homework: Audit your funnel. Identify the 3 biggest leak points.

Week 2: Positioning Your Community

First-Order Benefits: The "Why Should I Join?" Test Why your Discord link is hidden in the footer The Hook Matrix: Content, Voice, Reward, Access How to write a Discord invite that converts 10x better Homework: Audit your funnel. Identify the 3 biggest leak points.

Week 3: Differentiation

Purpose Over Platform: Beating the Official Server, Reddit, and Influencers Jobs-to-be-Done for community The Speed, Quality, Access, and Utility plays Own a niche the official channel can't touch Homework: Write your one-sentence Purpose Statement.

Week 4: Onboarding as Conversion

First Session Engagement = 3x Retention The Pub on Friday Night problem Segmentation at entry: Show users only what matters Reduce Time-to-Value from "never" to "60 seconds" Homework: Build your onboarding flow with a bot. Measure first-session engagement.

Week 5: The Autonomy Paradox

Safety Over Freedom—The Moderation Myth Why "light moderation" kills communities The Guardian vs Tyrant framework Heat detection systems Homework: Write your community rules. Define your 3-strike policy.

Week 6: Community as Market Intelligence

The Feedback Loop—Stop Guessing What to Write Why Discord is faster than Google Trends Social listening systems (manual + automated) The 24-hour advantage: Ship guides before IGN notices Homework: Spot demand. Validate it. Write and ship one guide this week.

Week 7: Community as Traffic Engine

The High-Conversion Burst Why Discord traffic = 3x engagement vs cold organic Role-based targeting (never @everyone again) Drive 5,000 clicks and boost your SEO as a byproduct Homework: Drive traffic to one piece of content. Track engagement vs organic.

Week 8: Measuring ROI

Speaking the Language of Revenue Community LTV vs acquisition channel LTV Calculate the value of an owned audience The ROI pitch that gets budget approved Homework: Build your Community ROI deck. Present it internally.

Bonus: Community as a Competitive Moat

This Framework Already Works

Mobalytics

Mobalytics built a 200K+ Discord that tells them what content to create 24 hours before trends hit. Result: They outrank IGN despite having a smaller team.

Linear

Linear's private community shaped their roadmap. Power users became evangelists. Result: Enterprise deals start with "My team already uses it."

Who's teaching this?

Aidan Wilson

I'm a head of growth who treats community like infrastructure, not engagement theater.

I've spent 2+ years at Levellr working with gaming publishers, studios, and Discord communities at scale.

I recently delivered a webinar for Nitro (Overwolf's ads partner) on how to survive the AI search apocalypse. The feedback: "Finally, someone who ties community to business outcomes."

This course is everything I wish someone had taught me when I was building growth systems.

Questions you're probably asking

How much does it cost?

$0. I believe gatekeeping strategic knowledge behind paywalls is why community professionals are underpaid in the first place. After you finish the course, if you want ongoing support, advanced frameworks, and a peer group of other Architects, you can join The Community Systems Lab (paid community launching Q2 2026). But the course? Free forever.

When does it launch?

April 2026. First cohort is capped at 200 people to ensure quality feedback and iteration.

Is this just "Discord best practices"?

No. If you want to learn how to set up roles and channels, YouTube has you covered. This course is about systems. Strategy. Business outcomes. It's for people who want to prove ROI, not just "increase engagement."

I'm not in gaming. Will this work for me?

The frameworks are universal. We've seen them work in B2B SaaS (Notion, Linear), education (Webflow University), and creator communities. But Phase 1 examples are gaming-focused because that's where I have the deepest proof. If you're willing to translate the examples to your vertical, the principles absolutely apply. Phase 2 (launching Q2 2026) will include B2B SaaS and creator-specific examples.

How much time does this take?

One module per week. Each module is 30-40 minutes of video + 1-2 hours of homework. Total weekly commitment: ~3 hours. We respect your time. No fluff. No filler. Just frameworks and homework.

What happens after the 8 weeks?

Three options: (1) Take the frameworks and run with them—you'll have everything you need. (2) Join The Community Systems Lab (paid community, $79/month) for ongoing support, advanced frameworks, and peer accountability. (3) Work with me 1-on-1 (limited spots, application only) for custom strategy and implementation support.

Turn Community Into a Measurable Retention Engine